The district of Madrid named Malasaña is home to Rughara, which means redhead in Esperanto. This ever-changing space can one day be a clothes and accessories shop, then an exhibition centre, and the next day an improvised room for mini-concerts. This is a place overflowing with personality and which is intended to be a cultural meeting point. With this aim in mind, the image of the goddess Europa and the language of Esperanto were chosen to graphically represent this feeling of union.
